The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Thomas Hedley Co., based in Newcastle upon Tyne, England. In the television era, P&G sponsored and produced some twenty soap operas across six decades before the last of its shows ended in 2010. In the 1920s, P&G advertised its products on the new medium of radio and, from 1932 forward, was one of the biggest sponsors of daytime serials, which soon acquired the nickname of soap operas. By 1921, it had become a major international corporation with a diversified line of soaps, toiletries, and food products in that year, its annual advertising budget reached $1 million. īeginning in the 1880s, P&G advertised its wares in full-page advertisements in many general-interest magazines. The company's leaders began to diversify its products as well, and in 1911 the company began producing Crisco, a shortening made of vegetable oils rather than animal fats. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities.
By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike.
William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. By that point, about 80 employees worked for Procter & Gamble. Alexander Norris, their father-in-law, persuaded them to become business partners, and in 1837, Procter & Gamble was created.įrom 1858 to 1859, sales reached $1 million. They initially settled in Cincinnati, Ohio, and met when they married sisters Olivia and Elizabeth Norris. History Origins Ĭandlemaker William Procter, born in England, and soap maker James Gamble, born in Ireland, both emigrated to the US from the United Kingdom. Jon Moeller is the current president and CEO of P&G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate". On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. In 2014, P&G recorded $83.1 billion in sales. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. It specializes in a wide range of personal health/consumer health, personal care and hygiene products these products are organized into several segments including beauty grooming health care fabric and home care and baby, feminine, and family care. The Procter & Gamble Company ( P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble.
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